SURF
Photography by Russell Hoover
Russell Hoover is a surf and portrait photographer who’s career spans over 40-years and who’s work has been featured in multiple publications. Having worked around the world, this 262-page book highlights oceanfront locations from California to the South Pacific.
The project included over 400 images and included design and layout, image retouching and color correction, and all final production.
A selection of the many title iterations that were presented.
We wanted a title that was strong and confident and ultimately chose DDC Hardware by Draplin Design Co.
The book was marketed on social media as well as through a number of different products that utilized his images including journals, wrapping paper and bookmarks.
